MICOS TELCOM Under PLP Brand Identity
The new PLP CZECH REPUBLIC (MICOS) identity takes effect immediately and from 2024 on the company will only bear the global name PLP CZECH REPUBLIC. It is a follow-up to the acquisition in 2019 responding to the needs for a unified communication style on the global market.
“During 2022, we carefully analyzed the global market trends and the needs to fulfill our business and marketing goals. Based on a careful evaluation, we decided to change our corporate identity to the PLP brand,” said Jiří Novák, EMEA Sales Director of MICOS TELCOM. "This step also results from the decision to boost the Czech production of COYOTE® fiber optic closures imported from the USA. It will guarantee our customers higher availability and flexibility of order fulfillment and enable us to achieve a significant reduction of the carbon footprint of our business within the entire EMEA region (Europe – Middle East – Africa).“
More information in the press release.